יום שני, 14 בינואר 2019

Summit 2018: Creating a Product Your Users Will Love / Reut Golan

As product managers, our biggest fear is creating a product that nobody needs. So, how to make sure your users will want your product?

In the B2C world, you have to be both data-driven and customer-centric. To make your product better, you need to:

Collect input from users
Understand why users churn or stay
Apply that data using MVP and fast iterations
We tried at Soluto different ways to collect data in the right time and context. I would like to share with you what we did and learned in the process, show methods to collect user input, what worked and what didn’t. I will also showcase examples of how to use the data and create a product your users will actually use - and love.



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Summit 2018: Web security / Ran Bar Zik

It still amazes me to see the basic security flaws over and over again on every site that I check, All of those security breaches can be prevented and closed quite easily. In this talk, I will explain and show basic security flaws in web applications - how to detect those and how to make sure that your application or web site will not have those.



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Summit 2018: Storing your data in the cloud: doing it right / Orit Wasserman

We all use cloud object storage extensively, like Amazon S3, Azure Blob Storage, Google Cloud Storage and others. However, not many utilize its unique capabilities and advanced features, such as versioning, security, life cycle... Throughout my work developing Ceph object storage and supporting large customers, I’ve seen a lot of incorrect and sub-optimal usage. This session will briefly discuss object storage design, highlight valuable features and review practical dos and don’ts.



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יום שבת, 12 בינואר 2019

Summit 2018: How to Find Growth Material & Learn x2 Faster / Oren Ellenbogen

I've shared more than 2000 posts on SoftwareLeadWeekly.com in the past 5+ years. To share these posts, I had to read almost 14000 posts during that time, which includes blog posts, videos, books and interviews (podcasts).

I want to share some of my lessons learned about:

Which kind of "Growth Material" you should focus on?
Where and how to find great content (good value vs. noise ratio)?
How to set time for learning? (I'm a father of 2, I know how hard it can be)
How to consume knowledge X2 faster?
Are you seeking ways to up your game? If so, you'll enjoy this talk.



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Summit 2018: Progressive Web Applications and an Offline First Mentality / Omer Goldberg

Progressive Web Apps are changing the way we think about websites and blurring the lines between Native apps and websites. PWAs enable websites to add features we previously could only use in mobile such as:

* Push notifications
* Full Screen
* Offline working
* Splash screen, to give an app like feel
* App Icon on the home screen
In this talk, we'll walk through all the game-changing features PWA offers by building our own PWA.

The goal is to walk away with an understanding of the powerful features PWA's offer. Additionally, we will see firsthand how to convert a site into a PWA that’s just like a native app, but without the excessive file size or the lengthy install process!



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Summit 2018: Lean Startup in Action / Nissim Tapiro

In 2008 the market collapsed worldwide and our one-year-old infant startup was close to joining the sad statistics. We almost run out of our seed funding and our product results were poor. After cutting down salaries we were able to get some additional funding to run the company for few more months. We understood that things need to change in how we build our product and how we validate our offering. 6 years later, we sold Check to Intuit for $360M. We are now running Next Insurance on the same concepts with exceptional results. In this talk I’ll explore how we put lean startup concepts hard at work and how we’ve been able to take our product into massive acceptance by millions of users.



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יום חמישי, 10 בינואר 2019

Summit 2018: Deeper Than Abstractions (Let’s Dive into Source Code!!) / Netta Bondy

I front-end today, we are almost always dealing with abstractions - a framework mediates our interaction with the DOM, a library wraps our events, heck, we even have a library enforcing types. Even though we don’t always see it, underneath it all is still good-old JavaScript and web APIs, and it’s worthwhile to know what our abstractions ultimately translate to. Not only will it make us better developers, not only will it make us better “abstraction-users”, but also - it’s something we are all completely capable of. So let’s dive into two such abstractions - ReactJS’s component lifecycle and Angular’s EventEmitter - and look at the source code and the nuts and bolts that make them possible.



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Summit 2018: Analysis of Direct and Local Deep Neural Networks for Quantum Atomic Forces / Nataly Kuritz

The computation of large systems' atomistic dynamics is required in fields such as biochemistry, electrochemistry and many others. Fully quantum molecular dynamics is a powerful tool, but can have a high computational cost. An approach that was developed in the last decade is to use ML algorithms to build on the fly computationally cheap predictors for the energy, forces, and other physical properties. This approach enables the performance of calculations with an accuracy that is close enough to fully quantum molecular dynamics but with running speeds that are more than 100 times faster. We describe and analyze the construction and use of a DNN based model for the forces in solids.



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Summit 2018: 7±2 Reasons Psychology Will Help You Write Better Code / Moran Weber & Jonathan Avinor

During the Cold War, the CIA knew how to expose Russian spies disguised as American citizens with 100% certainty. They used only a piece of paper and a few questions. How did they do that? Hacking your mind is easier than you think.

Let’s explore how these mental hacks affect the code we all read and write. We’ll take a stroll through the world of cognitive psychology, and shed some light on some of our industry’s best and worst practices.

We’ll have a few interactive examples of our mind’s limitations, examine how these limitations manifest themselves in real code samples and engineering practices, and take away scientifically backed techniques on how to write better code.



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יום שבת, 5 בינואר 2019

Summit 2018: Developers' Communities: Building your Personal Brand and Creating Real Impact / Morad Stern

In the last 3 years I've being taking an active part in building communities both on my free time & work. These communities (mostly about tech) made real impact on the industry & people lives: From mapping wild fires to save lives with the Air Force to raising mobile chargers prices in Israel (oops), making it into the MAIN news headline and (almost), and so much more...

This is no magic, and there are many efforts behind the scenes. In this lecture I will unveil some of them and explain how we, at Wix, initiated a brand-scale global dev communities effort. I will finish with steps that anyone can do in order to take part in the communities world and enjoy its professional benefits.



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Summit 2018: Devs are from Mars, Managers are from Venus: How to convince your CEO better code.../ Michael Shalyt

We’ve all heard it. The “business guys” want everything done, working perfectly, yesterday. The devs on the other hand say it’s not ready, any of it, ever.

Such extreme stereotypes are rarely accurate, but the inherent business   R&D tension is very real.

In this talk we’ll discuss the differences in perspective and language between the different roles in a tech company - and understand how can everyone be right while holding opposite opinions. We’ll then go over several tips on how to communicate the dev point of view in the language of business - while making sure everyone are aligned around the greater good of the company.



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Summit 2018: Event Sourcing Scaling - Pay Less, Do More / Michael Feinstein

As event sourced micro-services become one of the most popular architectures to build a distributed, data consistent, large scale systems, many companies find themselves facing the ultimate equation of System Efficiency vs Cost. Being ready for large scale data inflow at any given time while keeping the compute cost at its lowest is a challenge we have faced at Trax as well. In this talk we will present our dedicated solution using some of the basic APIs given by all cloud provider. We have ended the journey by both reducing the delays in the system to minimum and by saving ~65% of the compute cost.



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יום חמישי, 3 בינואר 2019

Summit 2018: Being a Generalist Developer - is it for you? / Lital Hassine

As a developer, do you want to be a generalist or specialist? The answer is not the same for everyone. It depends on your traits, the company you work for and even how long you are a software engineer.
I was a java BE developer for 15 years and then switched to be a generalist. I did everything from web and mobile to BE, data and ops. Being a generalist does not fit everyone but if it fits you it is a hell of a ride.
If you are considering being a generalist this is the talk for you.



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Summit 2018: UX/UI and the Trusting Brain / Jonathan Saring

Ever wondered what's the biological difference between a short summer crush and a life-long romance? Or why we get tearful at our best friend's wedding?

And what does that have to do with how users fall in love with our product?

We often hear that we should "get users hooked" on our product. Asking them to love it can be much harder. In this talk, we'll show how the hormones and neurobiology of the brain can make us TRUST and LOVE a product with a meaningful relationship, rather than just get addicted to it. We'll learn how some of the best products in the world use our neurobiology to make us love them, and try to create a useful toolbox of knowledge we can use in our own applications.



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Summit 2018: Software engineers - let's crash the Deep Learning party! / Jenny Abramov

‘When the web came out it CHANGED everything! It took us 20 years to realize that it didn’t change anything! The web has dominated us to think that it’s architecturally significant’ - Bob Martin.
Today, many believe that Deep Learning is changing everything - applications don’t have to be explicitly written. But does it? DL projects have many of the same challenges as any other software project while it grows to support more features and use-cases. In parallel, most DL practitioners have little background or passion for Software Engineering. To show the importance of SE for DL - I redesigned one of the most popular DL repos to be at least 10 times easier to read and extend. Join the party!



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