As mobile hardware and software advances, more and more capabilities that once were impossible, become accessible to all. 2018 will be the year of the AR. Augmented Reality. With Apple’s latest release of iOS11, which includes inherent powerful AR capabilities without a need for special hardware, a whole range of possibilities is opened for us as mobile developers. In Trax we decided to harness this amazing technology and introduce new AR-based features on our journey towards changing the retail world.